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Develop provenance or watermarking for AI-generated content (2023 voluntary commitments)

Under the White House voluntary AI commitments (2023-07-21), participating companies committed to develop robust mechanisms — including provenance and/or watermarking — so users can tell when audio or visual content is AI-generated.

  1. Committed 2023-07-21
  2. Due develop provenance/watermarking for in-scope AI-generated audio-visual content
  3. Evaluated 2024-07-21
  4. Ruling Partial

Why this ruling

Some signatories shipped provenance tooling (e.g. Google SynthID, C2PA Content Credentials), but a 2025 academic review found deployment across publicly available products was uneven a year on; recorded as partial.

Sources
The White House (archive) ↗ · archived
Committed text
“develop robust mechanisms, including provenance and/or watermarking”
Committed
2023-07-21
Reviewed
2026-06-18
Contested
This ruling is genuinely disputable.

Cite this commitment

copy-paste
Overdue. "Develop provenance or watermarking for AI-generated content (2023 voluntary commitments)." Overdue, 2024. https://overduetracker.org/c/wh-voluntary-watermarking-2023 (retrieved 2026-08-05).